Currently browsing: Content Matters

Flesh of my Flesch: Readability Matters

This blog explores the concept of readability.

It looks at some common readability metrics – notably Flesch Reading Ease, Flesch-Kincaid and a couple of others – and wonders why as writing and editing professionals we don’t make more use of them, to promote our skills and measure our own performance in an objective way.

The metrics are now widely available in Search Engine Optimisation (SEO) tools and word processing software – including Microsoft WORD.

There are whole websites devoted to readability, with free tools to check your own content in lots of different ways.

The tools themselves are objective, intuitive and easy to understand. And they function well for relative comparisons – across multiple authors or over time – even if you can argue about their absolute value.

We already use them at Prism-Clarity to assess our own blogs and try to make them more readable. The argument now is to try using them for other purposes, and to get more people tuned in to them.

Stepped Wall Cloud Sky

Content Strategy: Do I Need Social Media Marketing?

The first blog in this series shared some of our early experiences in the new world of content strategy. Five months after our launch, it’s time to re-assess how content and social media marketing fit into our new company’s marketing strategy.

As a one-man team with little marketing experience, limited social media expertise and no budget, marketing strategy is a challenge.

Especially as we learn, over time, that content strategy isn’t sufficient on its own. Content is not the whole marketing strategy, only part of it. Good content on its own will not do the job. We need to deploy it, smartly, to support other networking and promotional activities.

The big question for my company is still how to convert leads to clients? Difficult for any start-up and this one is no exception.

In this blog we explore this question further and ask whether investing in a professional social media marketing platform is part of the answer for our particular business.

Curved Library Window

Are You Content? The Start of a Content Journey

This blog shares some of my early experiences in the world of Content Strategy.

Four months ago I hadn’t heard the term Content Strategy. Then, when I did hear it, at first I dismissed it as faddish millennial digi-jargon.

Then I started hearing about it everywhere. I read blogs and tweets. It started infiltrating my waking and sleeping thoughts. I realised, slowly, I needed one myself, even in my one person start-up. If the term hadn’t existed I would’ve invented it, that was how needed.

Why? What is it? Why so life-infiltrating?

This blog starts off on a journey to find some answers, based on my narrow experience to date. But it is a journey, so this probably won’t be my last word on this strange new essential thing.