This blog shares some of my early experiences in the world of Content Strategy.
Four months ago I hadn’t heard the term Content Strategy. Then, when I did hear it, at first I dismissed it as faddish millennial digi-jargon.
Then I started hearing about it everywhere. I read blogs and tweets. It started infiltrating my waking and sleeping thoughts. I realised, slowly, I needed one myself, even in my one person start-up. If the term hadn’t existed I would’ve invented it, that was how needed.
Why? What is it? Why so life-infiltrating?
This blog starts off on a journey to find some answers, based on my narrow experience to date. But it is a journey, so this probably won’t be my last word on this strange new essential thing.