Many people in financial services and other professions would like to be able to write clear business English in their day-to-day working lives.
Especially – but not only – non-native English writers.
English is a complicated language. It’s hard to know how to achieve a balance between being clear and fulfilling the rules.
But it’s possible to rise above the rules, even while paying attention to the ones that matter. Some principles – like consistency – matter more.
Any piece of business writing, however long and whatever the format, has three essential elements: structure, content and story.
Keeping these elements explicitly in mind will help you write more confident, more effective business English.