Business writing skills have never been more in demand.
Almost everyone in their daily work needs to write clear, accurate business English.
Whether this is in the form of emails, letters, reports, minutes, digital copy, marketing materials, technical manuals or other formats.
Even tweets are increasingly a marketing tool for both business to business (B2B) and business to consumer (B2C) communications.
Yet not everyone is confident that their business writing skills are up to the standard they would like. Many people working in communications departments, HR or marketing teams, regardless of their native language, strive to write refined and polished business copy.
People working in IT or quantitative fields are often less comfortable writing business English than they are dealing with code or numbers. Many see the need to obtain specific training in business writing skills, to help them reach an even better standard of written English.
Writing for Business short course
Given this background, it was both fortunate and a privilege for me when City, University of London asked me earlier this year to help teach their Writing for Business short course.
Due to high demand, City is now offering this course two nights a week during term time.
The course gives hands-on practical training in the principles of clear business English and how to write good business copy. Whether it’s an article, a press release, a CV, a product review or a letter or email. The course also covers some of the wider aspects of being a writer, such as research and planning, interviewing, promotion and marketing; and legal and editorial topics.
The course explains how the key principles behind writing clear business English – such as brevity, clarity and consistency – are the same. This applies whatever the length and format of the piece you are writing.
Tuesday evenings are taught by me, using my experience of 30 years of writing and editing content on financial risk and regulation. Drawing on my degrees in English Language & Literature and Economics I now spend a fair portion of my time trying to help clients and students write clear business English, both in the financial sector and in other areas of business.
Thursday evenings are taught by Marianne Gray, an eminent freelance journalist and PR specialist and author of two books on self-employment, Working From Home and The Freelance Alternative (both published by Piatkus).
Why choose City, University of London?
Established in 1894 and part of the prestigious University of London federation, City, University of London has a longstanding reputation for high quality and professional education. By enrolling on a short course at City you will access quality, industry-relevant teaching at a world-class university.
City prides itself on its links with professional sectors. The skills you learn will be up-to-date and applicable to the real world. The university’s tutors are experts in their fields and bring their first-hand, specialist knowledge into the classroom environment. As a world-leading university, City values its reputation for excellence and ensures that this translates across all areas of learning. Short courses are no exception, offering high-quality education at a low cost.
City is located in the heart of London, with excellent links to mainline and London Underground stations. It’s also close to the capital’s leading financial, legal, media and medical institutions. City’s proximity to the City of London and close ties with major London employers mean that the university’s tutors come from some of the best and most well-known companies in the UK.
Short course students at City are welcomed into the University’s community and can benefit from a range of services and facilities. These include discounted gym membership, access to expert careers support and library access.
When does it start?
Writing for Business is a 10-week short course, with courses starting in October, January and April. Term dates for this academic year are as follows:
- Autumn term: Monday 2nd October 2017
- Spring term: Monday 15th January 2018
- Summer term: Monday 30th April 2018
The October course is already under way but you can secure your place on the courses starting in January or April by visiting this link.