[Milena Ferrari is a marketing specialist in the food and beverage industry. She was a student on the City, University of London Writing for Business short course in October-December 2019. Milena wrote this blog as part of a homework/in-class exercise on that course.]
The consumer’s growing concern with the environment is leading to widespread changes in food and lifestyle. Vegan diets are becoming more relevant. This is not only due to animal welfare issues but also for health or environmental reasons. Some consumers are choosing to become flexitarians – occasionally consuming meat – or vegetarians or vegans.
On the face of it veganism is a more extreme approach, given that vegans do not eat any food originating from animals, including eggs and milk. But it is becoming more popular. There is now an annual Veganuary Campaign, to which both omnivores (who eat both plant and animal origin food) and vegetarians subscribe, in an attempt to try veganism for a month. In the last year the campaign gathered 168,000 attendees.