[Note on the author: Callum Provan works in Internal Communications for Vodafone Enterprise. He was a student on the City, University of London Writing for Business short course which ended in July 2018. Callum wrote this blog as part of a homework/in-class exercise on that course.]
The passionate, heart-warming, sometimes volatile northern uncle who just doesn’t know when to stop.
It’s the image which has permeated British media for as long as anyone can remember, and it surfaced again as the Scottish Government became the first governing party in the world to introduce a minimum unit pricing cap on alcohol.
As of 1st May 2018, there is now a 50p per unit minimum price on all alcohol sold in Scotland. Supermarket own brand lagers and spirits disappeared from the shelves on the same day.
And with 1,235 alcohol related deaths as a direct result of alcohol misuse in 2017, 30.9 per 100,000 people and 28% higher than second placed Wales, few would disagree that Scotland has a drinking problem, even by UK standards.
But this isn’t the first time the Scottish Government has attempted to tackle alcohol misuse with state regulation, nor is it a move unique to the Scottish National Party.