[Note on the author: Dan Grozdanovic is a Business Intelligence Associate at Enyo Law LLP. Dan was a student on the City, University of London Writing for Business short course in October 2017. This blog was created as part of a homework/in-class exercise on that course.]
A powerhouse of convenience for millennials immersed in an ever-prevalent culture of demand for more affordable services delivered through the app-medium. Like many other millennials, I was distraught when Transport for London decided not to renew its licence to operate in the city for my own selfish reasons: having to resort to the dark ages of hailing expensive black cabs, or worse, taking public transport in the early hours with my fellow passengers spreading their three-course McDonald’s meal over the backseats of a double-decker bus.
We expect cheap cab fares to be a 21st century consumer right (a human right if you ask others) but we often forget about the employment rights of fellow millennials – it is estimated that approximately 50% of the Gig Economy’s workers are under the age of 35 – providing these services, or ‘gigs’.