[Note on the author: Emily Cronin is Business Development & Marketing Coordinator at Barker Langham cultural consultancy. She was a student on the City, University of London Writing for Business short course which ended in July 2018. Emily wrote this blog as part of a homework/in-class exercise on that course.]
What impact will the emerging new cultural heritage sites have on global tourism?
In May of this year, I was intrigued to read about the development of the site and area around al-Ula. An archaeological treasure located in Saudi Arabia, al-Ula was once home to the Nabateans who also inhabited the famous city of Petra, a UNESCO World Heritage Site in Jordan. The sites are famous for their buildings carved in stone; the architecture representing a rich combination of Roman, Islamic and Byzantine influences.