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Training and CPD for content professionals

On 2 June 2020 I was privileged to host the #ContentClubUK Twitter chat which takes place every Tuesday at 11am. [See below for more about ContentClubUK.]

This blog post (1) summarises what I picked up as the key theme of the chat, and (2) provides links to some of the many resources that came up in response to my three questions.

Apologies to #ContentClubUK attendees whose suggestions or resources do not appear in this post due to space constraints: there were a lot, and I couldn’t be exhaustive. Still I’ve tried to cover as many as possible.

Storytelling: Archaeology, Performance and Editing

I am delighted to use this blog post to introduce myself as a follow-up to our Prism-Clarity autumn newsletter. [If you haven’t signed up for our newsletter click the link here to find out more: you can subscribe at the bottom of the page.] Now feels like as good a time as any to write this blog. I have completed my three-month probation with Prism-Clarity and am looking to the future.

Kings Cross Concourse

Tender at heart: the X Why Z of tender bids and sales copy

Tender bids and sales copy are not the most glamorous side of B2B copywriting, yet still form the vital beating heart of many writers’ daily lives.

Business writing is all about impact. And nowhere is impact more necessary than in a tender. Livelihoods are at stake. The impact of success is great: the impact of failure greater.

The principles and motifs of clear business writing feature heavily in any good tender bid. And they apply just as much to the wider art of writing effective sales copy.

The two formats – bids and sales – are closely related. Both represent the essential DNA of good business writing, the archetype, the X Why Z.


Dealing with losing a client: misfortune, carelessness, or it just happens?

Oscar Wilde famously quipped that to lose one parent may be regarded as a misfortune; to lose both looks like carelessness.

Can Wilde’s witty maxim can be applied to freelance businesses, and the inevitable fact that our hard-won clients don’t stick around forever?

We spend so much time, capital and emotional energy finding and maintaining those precious relationships. How bad really is it when the hard-won clients – the golden icons of our professional life – move on?