Finding the Story Part 1: The Appeal of Stories
Storytelling in business is fashionable and popular, including in financial services.
There is a large body of academic literature on the topic, specialist consultancies, training courses, websites and blogs all drawing our attention to the power of narrative.
Business storytelling has great appeal to experts, service providers and customers alike. Using stories helps make business more interesting. It helps us engage with subject matter that otherwise might be technical and dull.
Stories are a refreshing alternative to the jargonized consulting-speak that is widespread in business writing, especially financial services.
Stories are compelling. People love them. This blog explains why, without going into detail about the psychology, science or typology of storytelling, which is a whole topic on its own.
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