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Content Strategy: Do I Need Social Media Marketing?

The first blog in this series shared some of our early experiences in the new world of content strategy. Five months after our launch, it’s time to re-assess how content and social media marketing fit into our new company’s marketing strategy.

As a one-man team with little marketing experience, limited social media expertise and no budget, marketing strategy is a challenge.

Especially as we learn, over time, that content strategy isn’t sufficient on its own. Content is not the whole marketing strategy, only part of it. Good content on its own will not do the job. We need to deploy it, smartly, to support other networking and promotional activities.

The big question for my company is still how to convert leads to clients? Difficult for any start-up and this one is no exception.

In this blog we explore this question further and ask whether investing in a professional social media marketing platform is part of the answer for our particular business.

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Are You Content? The Start of a Content Journey

This blog shares some of my early experiences in the world of Content Strategy.

Four months ago I hadn’t heard the term Content Strategy. Then, when I did hear it, at first I dismissed it as faddish millennial digi-jargon.

Then I started hearing about it everywhere. I read blogs and tweets. It started infiltrating my waking and sleeping thoughts. I realised, slowly, I needed one myself, even in my one person start-up. If the term hadn’t existed I would’ve invented it, that was how needed.

Why? What is it? Why so life-infiltrating?

This blog starts off on a journey to find some answers, based on my narrow experience to date. But it is a journey, so this probably won’t be my last word on this strange new essential thing.