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Content Matters
Bridge and Water

A Sound Experiment: Writing By Voice And Ear Alone

Posted on March 5, 2018 by in Content Matters

This blog is a sound experiment.

It will be written entirely by voice recognition – with keyboard-based editing at the end – and it will be written in less than an hour.

I don’t know how many words it will be but I am aiming for 1000. Another aim is to achieve a plain English standard based on Flesch readability metrics – without trying too hard.

I have two main objectives: (1) to test the efficiency of writing by voice recognition alone; (2) to see if the ‘sound test’ really does work. I am always telling my City, University of London students to listen out loud to their own work, to hear themselves reading it back. Is the ear really a better judge than the eye? Maybe I will know more by the end of this blog.

I’ll share some of my thoughts on that at the end and I hope you will give me yours too.

Language Matters

Orwell’s Politics and the English Language: A Largely Non-linguistic Defence

Posted on March 1, 2018 by in Language Matters

There were many reasons to enjoy the annual conference of the Society for Editors and Proofreaders (SfEP) last September.

Hobnobbing with editorial mates and making new ones. Singing with the Linnets editorial choir. The opportunity to see two of my most admired writers on language speak on the same day. Oliver Kamm, “The Pedant” columnist in The Times and scourge of language sticklers everywhere. [“You at the back, Humphrys, concentrate!”] And Geoffrey Pullum, Professor of Linguistics at Edinburgh University, co-author of the best English grammar book there is, and evidence-based language realist and scientist beyond surpass.

At this point I have to make what amounts to a confession, in light of the previous paragraph.

I am one of millions who has enjoyed, been influenced by, read and re-read, quoted, referenced and taken to heart George Orwell’s essay Politics and the English Language. I even wrote my first Prism-Clarity blog on it. The same essay that Oliver and Geoff are on a conscious mission to debunk, rebut and vilify, on grounds of intellectual dishonesty, stylistic inconsistency and – on the linguistics front – naivety at best, incompetence at worst.

Hmmm. How to reconcile these conflicting life forces? Satan and God. Sun and rain. Oliver, Geoff and George.

Style Corner

Style Corner: One Space Or Two?

Posted on January 31, 2018 by in Style Corner

The question of whether to use one character space or two after a full stop is controversial for such a mild and unimportant topic.

It is also generational: kind of ‘baby boomers vs millennials’, as so many inter-generational disagreements are.

Don’t ask the Gen X-ers: they will probably just roll their eyes and shrug, as they do with all other disagreements between baby boomers and millennials.

In all seriousness it doesn’t matter too much. Although some advocates for each would argue that the other looks untidy, it is really a matter of fashion. Not grammar certainly, not usage, and barely style. Just fashion.

Which is not to say it is trivial. Content professionals can take it very seriously. Style guides carry opinions on it. It is worth knowing chapter and verse so you can make an informed decision.

But if someone who has decision-making authority over a piece of content – which could be a writer, a content director, an editor or even a publisher – really holds to the other one, let them. It really doesn’t matter. As long as they hold to it consistently and it is an unequivocal feature of their house or individual style guide.

Content Matters

The Pix Simplicity Measure: A New Readability Metric from Prism-Clarity

Posted on January 23, 2018 by in Content Matters

‘Readability metrics are not worth the paper they’re not written on.’

This was a quote from Professor Geoffrey Pullum at the Society for Editors and Proofreaders (SfEP) annual conference in September 2017, and it’s the only thing Geoff Pullum has ever said that I disagree with.

In November 2016 I wrote a blog explaining the main readability metrics, Flesch Reading Ease, Flesch-Kincaid and the like, and making a case that there is value in these metrics for writers and editors. They’re not sufficient, they’re not even necessary, but they are useful – in context, and if their limitations are understood and accepted.

I put forward this opinion in a 5-minute lightning talk at the same SfEP conference where Geoff had earlier expressed his less complimentary view.

The rest of this blog outlines some of the thoughts behind my SfEP talk, and goes on to propose a new simplified metric (‘the Pix’) to use alongside Flesch-Kincaid. Pix is derived from three measures which are routinely used by Yoast SEO but are not in the Flesch family of metrics.