Finding the Story Part 3: The Power of Tweet And Other Tips
The first two blogs in this series looked at why the idea of story is so appealing and why it is such a useful tool in business writing – because it conveys the hook, the core – which is our key meaning and purpose in business writing.
In all business writing the common element is impact. You are looking to make an impact, and the core message or story will help determine whether you have one and what it will be.
This final blog in the series takes a practical view, focusing first on the power that Twitter has to make you condense your story into very few characters; and then offering some further touchstones on summarising effectively, to help you really get to the story.
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