Style Corner: List Punctuation
A message I try to hammer home to my students is the need for consistency in business writing.
Not ‘foolish consistency… the hobgoblin of little minds’ as Ralph Waldo Emerson had it, but sensible, pragmatic consistency which avoids annoying or disengaging your reader to the point where they ‘swipe left’ on your content.
This applies to layout as much as – or more than – any other aspect of business writing.
One area where writers are often guilty of layout inconsistency is the punctuation of lists; across different lists in the same piece, or sometimes even within a single list.
It’s unnecessary, messy and unprofessional.
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