This is a customised privacy policy for Prism-Clarity Ltd and https://prism-clarity.com.

It is not based on any standard industry template but is written bearing in mind the specific privacy needs of Prism-Clarity Ltd, its clients, suppliers and other contacts, especially but not solely in the context of the EU General Data Protection Regulation (GDPR) which came into effect on 25th May 2018.


The GDPR means you have to give your explicit consent before being signed up to receive marketing communications, and gives you the right to:

  • Know how your data is being used;
  • Request that your data is deleted;
  • Retrieve your data in a format you can read and re-use.

If you need any information on any of these topics – or would like to request deletion or retrieval of any of your personal data that may be held by Prism-Clarity Ltd – please contact [email protected] (tel +44 1763 248201 or +44 79 4128 4487).


Prism-clarity.com includes an email newsletter subscription form and a contact form, which both include minimal personal information (name and email address only).

This personal data is only used to communicate with respondents or subscribers for legitimate business reasons. It is never used to spam respondents or subscribers; and it is never sold to, traded with or shared with any third party.

Prism-clarity.com is a secure site, i.e. uses the HTTPS/SSL security protocol.


Cookies are simple text files that your web browser uses to record some settings relevant to each website you visit.

I make occasional use of Google Analytics to assess the visitors to prism-clarity.com and to understand which pages or blog posts are most popular. This requires the use of cookies. Some websites don’t use cookies, but every site that uses Google Analytics does – including prism-clarity.com.

Apart from this incidental, occasional use, I do not consciously use any other cookies on prism-clarity.com. I do, however, use WordPress plug-ins, and it is possible that any one of the WordPress plug-ins that I install may itself set up cookies as a matter of routine. Even if so, I never look at or use this additional data. That is why I use the word ‘consciously’ in the first sentence of this paragraph.

Email newsletters

I use MailChimp to send a routine email newsletter to subscribers.

The only way to subscribe to my newsletter is via a ‘Subscribe to our newsletter’ dialog box on prism-clarity.com.

When you sign up, you go through a double opt-in system before your details are added to my Mailchimp newsletter list. That means you have to:

  1. Enter your email address and name via the ‘Subscribe to our newsletter’ dialog box; and
  2. Click an activation link in a confirmation email.

There’s also an ‘unsubscribe’ link at the bottom of every Prism-Clarity email newsletter, so it’s easy for a subscriber to remove themselves from the list should they want to at any time.

For purposes of this newsletter I use MailChimp to store and manage subscriber personal data.

[For GDPR purposes Mailchimp is registered on the EU-US Privacy Shield. This is a mechanism designed by the US Department of Commerce and the European Commission which enables companies on both sides of the Atlantic to comply with data protection requirements when transferring personal data from the EU to the US in support of transatlantic commerce.]


On 18th May 2018 I registered Prism-Clarity Ltd with the UK Information Commissioner’s Office (ICO): reference number ZA375850.


If you want to learn more about how I handle and protect your data, please email me at [email protected]